Content film - 10" social films - Photography for instore and visual merchandising - PR
Seven inspiring women, each telling their breast cancer story to raise awareness and fund raise lifesaving research into breast cancer.
A sensitive subject that M&S and Breast Cancer Now wanted to share in social and PR.
I worked with some equally inspiring women on this project. A tight team both agency and client side, putting their all into this important cause.
Portraits by Rachell Smith
Film directed by Liz Unna
Agency Christmas Card - Social - Digital
We were challenged with creating a piece of content instead of a typical agency Christmas card. It was a shit year so we wanted to say a fond farewell to icons who left us in 2016.
On a £500 budget we produced laser etched Bye-balls and a short film that we sent to clients, inviting them to choose an icon to hang on their tree.
Our clients loved it, and to be honest I loved it. Getting my little mitts on a tangible object, as well as making this idea fly off into the digital world, felt like a great little 'fuck off' closure on 2016.*
*2017 and Trump though. A whole new clusterfuck to deal with - (faceplant action).
Photographer - Pascal Barry
Film - Jim Harrison
Content films - Rebrand/Design - Press - OOH - Stakeholder collateral
As a continuation of the 'It Starts With Me' campaign we moved the look and feel into a more empowering and confident direction, showing real people taking a stand and doing playing their part in stopping the spread of HIV.
We only featured real people with real stories to tell. Some who are HIV positive and living normal lives thanks to treatment, gay, straight, male, female, transgender. Real people with real opinions and views on playing their part to stop the spread of HIV.
Photographer - Matt Hass
Designer - Pascal Barry
Seasonal trends photoshoots for - Social - In-store - web
The imagery that not only showcases CAT Footwear to it's customers but sells in the product to retailers showcasing the latest styles and trends.
With a tough heritage built for an urban environment, these shots were to position the brand as fashion forward but being built to last.
Featured are just a handful of shots from AW16 and SS17 shoots.
Shot by Daniel Benson @ Stem Agency
Styling by Daisy Marlow
Global Brand film
We were briefed with creating an internal brand film for our client to thanks their staff for 40 years of creating memorable moments for music, sports, theatre and festival lovers.
Using a fans heartbeat to drive the film, we took people on a journey, through all the preparation that goes into making events happen finishing on the crescendo of adrenalin when loads of memorable moments happen for fans.
Director - Ben Falk at Odelay Films
Original music and sound design - Aurelia Sounds.
TVC - DOOH - Social - Digital
Our animal based campaign for Deezer. Moving on from last years success we unapologetically tapped into people's love of critters to deliver the message about Deezer Flow's intuitive music platform to a wider UK audience.
Doggy Duo sees Geezer making a cameo appearence observing 2 music fans Hairy Dog and Pug. In Mating Season poor old Clive doesn't get a look in. And in Rabbit Fam Daddy Rabbit serves Baby Rabbit a valuable life lesson.
Pug got his bucket hat out for Stone Roses at T in The Park. Hairy Dog got into Game Of Thrones big style. And they waved mobile phones around over DOOH sites in heavy commuter footfall areas.
Director - Molly Manners at Academy
Photographer - Alex Lake at Stem Agency
TVC - Digital - Press
O2 customers had the chance to buy tickets to see Beyoncé's tour Mrs Carter before anyone else. And we had the opportunity to come up with the campaign idea to promote this exclusive offer. Directed by Jonas Akerlund, the film reveals queen Beyoncé's epic arrival in England.
The film had a very positive response from fans and general public. Beyoncé loved the campaign so much she used our idea as material to promote her tour around the world.
Director - Jonas Akerlund
Stylist - Bea Akerlund
Photographer - Elle Muliarchyk
Press - Experiential - Branding
Courvoisier’s new campaign idea ‘Here’s to now’ is all about living in the moment. While most spirits brands either lecture consumers about their product heritage or offer lofty promises about the future, Courvoisier wants to inspire people to be spontaneous and simply enjoy now.
Press ads showed spontaneous drinking occasions, art directed to lift the brand from a dark, members club bygone era into the here and now.
Working on this campaign, we created the ‘Courvoisier Express’ – an experiential event that had Courvoisier’s impromptu spirit at its heart.
We hired an entire carriage on the Eurostar train and filled it with anyone who decided to drop everything and grab one of the last minute tickets distributed online and at St Pancras station.
The destination? An unforgettable night out in Paris.
Extra ideas included the 'Ice Bucket List' full of luxury must-do things, press ads with limited shelf life so viewers had to act on them and pre-rolls that dared people to veer from their viewing.
Photographer - Jillian Lochner
Rebrand - TVC - Digital - Experiential - App - Retail - B2B - Tactical - Social
I was creative group head on this account during the relaunch of easyJet from a very price led, budget airline into a warm, friendly customer focused airline. From pitch to launch, our thinking and creative work was all about connecting people to friends and family, holiday moments to treasure, business meetings, job opportunities, birthday parties, relaxation, partying and hundreds of other reasons that necessitate people hopping on a flight and taking off.
We tackled over 300 briefs and redesigned everything from a new typeface, new treatment of the orange, TV, digital, outdoor posters, tactical ads, press ads, app design, CRM emails, airport branding, staff posters, seat backs, pan-european campaigns, hosting European agency get-togethers, staff lanyards and radio. You name it, we did it. Below is a little overview of what we achieved and the great results it brought for our client.
In 2014 we were proud to see easyJet receive the Grand Prix at the Marketing Society Awards.
OOH - Guerilla stunt
While trying to complete our Panini sticker album we noticed that poor old Andros Townsend made it to the album but had been ruled out of the World Cup because of injury.
He risked everything to get his team into the tournament so we thought he epitomised NIKEs World Cup spirit.
We thought he deserved to be made a hero, what better way to do that than collect all his stickers and make a mural in a prominent city centre location.
TVC - Digital - Social - Press
Little Monsters on O2 had the chance to buy Lady Gaga's tickets before anyone else. To promote this exclusive benefit and her world tour ArtRave: the ARTPOP ball , we created a spot that pictures Gaga's exhilarating moments before making her epic entrance to stage.
We also created a second ad, a Pop Art environment with Lady Gaga at the centre of it, to announce O2's latest exclusive access to the album ARTPOP before general release.
Little Monsters were given the chance to win signed balloons from the set if they re-grammed and, in the style of MTV presenters, we even got the opportunity to ask the lady questions about the making of the album for an exclusive interview.
Director - David Wilson
Photographer - Elle Muliarchyk
TVC - PR - Social
Something's stirring in the woods. The supernatural has awakened as the McLaren 650S GT3 taunts. The adrenalin pumps, the chase is on.
We created this film to launch the race version of McLaren's 650S road car. It's the badass evil twin. So what else but to play on that notion?
Director - Joel Harmsworth at The Sweetshop
Brand - Pitch - Digital
I love getting engrossed in a brand and it's target market and what makes them tick. This is a mood book we created to present to ASOS. It was based on true insights into their customers. We put it together to get our heads around ASOS, to share with the client and use it as a fluid document to show we were on the same wavelength (not right? Bin that page. Spot on? Make a skull note of that). It helped our relationship with the ASOS Creative Director as we discussed our love of Elaine Constantine's work.
I referenced the work of some of my favourite photographers
Elaine Constantine, Tom Van Schelven and Dan Wilton, as well as pulled in images from Kingdom of Style and the NIKE Air Max 90 London Underground kicks. Sweet.
TVC - Press
Sex huh? Apparently youngsters are doing it but they don’t know all the facts about contraception. And if you’re a parent and you want to bring up the subject, well, it’s a bit awkward. Research shows that if people talk about sex more (like the Swedish do for instance) it becomes more open, young people become more informed and educated and don’t end up pregnant or suffering from a nasty itch.
These ads were intended to give us stuffy Brits a bit of a nudge to get over our awkwardness and just talk about it.
It was also nice to be informed by a friend who's a trainee nurse that they used this campaign as part of her coursework reference material.
Director -Christian Bevilaqua
Posters - Tactical - PR
We made this tactical campaign that only ran in very localised media spaces to make people on their commute try something different this year.
It cause quite a stir in Margate, as you will see from the news coverage. However it got us a tonne of free PR.
Press - Retail - Experiential
O2 Gurus are employed by O2 purely to help people out and show them how to get the best out of their devices.
After hanging out with them on this shoot I learnt all kinds of new things. Guru James was particularly helpful. And you don’t even have to be an O2 customer, they’ll help anyone. Not bad.
TVC - Digital - Social - PR - Press
It's customary for Michael Bublé to slide onto stage. In this instance we decided to ramp that up even more to show his journey to the microphone and to his audience.
It's got very talked about. Click below to see the TVC and other work and PR.
Director - AG Rojas at Caviar
Retail - Digital OOH - Press - Cover wraps
We commissioned Pete Fowler to create this little guy, a modern day Nutcracker, who'd sort people out with gift ideas.
Illustrator - Pete Fowler
MoreThan take great pride in going the extra distance with their customer service. This TVC positioned them as an insurance company who was happy to help.
TVC - PRESS
I worked on a variety of Very.co.uk projects, helping to incorporate their celebrity endorsements into bigger brand ideas.
Directors - Diamond Dogs
Photographer - Alex Lake
Text fundraising campaign - in bar
A highly effective fundraiser aimed at students and encouraging them to text a donation. Bars kept asking for more as the language used struck so much of a chord with students, they kept getting pinched.
Language use was the intention, grabbing attention with headlines relevant to the audience then contextualising those words on the reverse into stories about older people.
Illustrator - Me