Brand - Pitch - Digital
I love getting engrossed in a brand and it's target market and what makes them tick. This is a mood book we created to present to ASOS. It was based on true insights into their customers. We put it together to get our heads around ASOS, to share with the client and use it as a fluid document to show we were on the same wavelength (not right? Bin that page. Spot on? Make a skull note of that). It helped our relationship with the ASOS Creative Director as we discussed our love of Elaine Constantine's work.
I referenced the work of some of my favourite photographers
Elaine Constantine, Tom Van Schelven and Dan Wilton, as well as pulled in images from Kingdom of Style and the NIKE Air Max 90 London Underground kicks. Sweet.