Rebrand - TVC - Digital - Experiential - App - Retail - B2B - Tactical - Social
I was creative group head on this account during the relaunch of easyJet from a very price led, budget airline into a warm, friendly customer focused airline. From pitch to launch, our thinking and creative work was all about connecting people to friends and family, holiday moments to treasure, business meetings, job opportunities, birthday parties, relaxation, partying and hundreds of other reasons that necessitate people hopping on a flight and taking off.
We tackled over 300 briefs and redesigned everything from a new typeface, new treatment of the orange, TV, digital, outdoor posters, tactical ads, press ads, app design, CRM emails, airport branding, staff posters, seat backs, pan-european campaigns, hosting European agency get-togethers, staff lanyards and radio. You name it, we did it. Below is a little overview of what we achieved and the great results it brought for our client.
In 2014 we were proud to see easyJet receive the Grand Prix at the Marketing Society Awards.