TVC - Digital - Social - Press
Little Monsters on O2 had the chance to buy Lady Gaga's tickets before anyone else. To promote this exclusive benefit and her world tour ArtRave: the ARTPOP ball , we created a spot that pictures Gaga's exhilarating moments before making her epic entrance to stage.
We also created a second ad, a Pop Art environment with Lady Gaga at the centre of it, to announce O2's latest exclusive access to the album ARTPOP before general release.
Little Monsters were given the chance to win signed balloons from the set if they re-grammed and, in the style of MTV presenters, we even got the opportunity to ask the lady questions about the making of the album for an exclusive interview.
Director - David Wilson
Photographer - Elle Muliarchyk