TVC - Press
Sex huh? Apparently youngsters are doing it but they don’t know all the facts about contraception. And if you’re a parent and you want to bring up the subject, well, it’s a bit awkward. Research shows that if people talk about sex more (like the Swedish do for instance) it becomes more open, young people become more informed and educated and don’t end up pregnant or suffering from a nasty itch.
These ads were intended to give us stuffy Brits a bit of a nudge to get over our awkwardness and just talk about it.
It was also nice to be informed by a friend who's a trainee nurse that they used this campaign as part of her coursework reference material.
Director -Christian Bevilaqua