Content films - Rebrand/Design - Press - OOH - Stakeholder collateral
As a continuation of the 'It Starts With Me' campaign we moved the look and feel into a more empowering and confident direction, showing real people taking a stand and doing playing their part in stopping the spread of HIV.
We only featured real people with real stories to tell. Some who are HIV positive and living normal lives thanks to treatment, gay, straight, male, female, transgender. Real people with real opinions and views on playing their part to stop the spread of HIV.
Photographer - Matt Hass
Designer - Pascal Barry